Direct vs. Indirect

Same game, New rules


Watch the video and see how it affects you

Bare facts: Why 80% of Direct CSPs will change their model?

Microsoft has changed the way they work with direct resellers. That includes raising the bar for their Direct CSPs not only for revenue but also for end-user support. Same game, new rules.

Download our free article and find out:

  • Changes Microsoft has made for Direct Resellers.
  • Reasons why Microsoft is changing the model.
  • Microsoft's future view of Direct CSP partnership.
  • What should Direct Resellers keep in mind to remain in the game?
  • Direct vs. Indirect – is there really a difference for partners?


Ralf Schaefer
Managing Director

“Before, as a Direct CSP, we had to take care of the cumbersome tasks; such as technical support or billing services by ourselves and little time was left for developing new services or engaging with new customers. Now, with the ReThink portal and AppXite as our distributor, we get all the tools and services we need for a successful journey as an Indirect Reseller. Finally, we can concentrate on growing our Microsoft and SaaS business and accelerate with AppXite's Marketing and Sales support.


Direct or Indirect? We give you all the options.

Justine avatar
Justine Grudule
Sales Development Representative

Do you prefer an individual meeting to discuss your specific Direct CSP business case?


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Ronny Broeker
VP Channel
Watch our pre-recorded webinar “Quo vadis Direct CSP?” to get the updates on Microsoft’s new approach towards Direct CSPs. 
Watch Webinar