From traditional to transactional & now to a next-generation business
With the as-a-service industry evolving, a new business model is emerging with cloud providers leveraging at once all known reseller functions – reselling vendor products, delivering managed services, offering to consult, and developing own cloud solutions. A successful next-generation reseller can bundle all these capacities and mixed and matched them into custom solutions for clients, case by case.
How will that affect your business? Nextgen resellers will soon become so versatile that they will win most market opportunities and customers.
Cloud distributors vs Cloud aggregators
Cloud and SaaS changed the IT distribution channels eliminating the need for their expertise in any “pick, pack and ship” services. Modern distributors now go beyond this dated transactional model, empowered by cutting-edge integrations, automation, understanding of cloud customer journey, of as-a-service ecosystems, of subscription sales, etc. These improved capacities facilitate:
• a wider reach for the resellers business;
• improve their sales performance;
• and win over additional market shares.
While the dinosaurs of the industry are still behind the trend, agile competitors offer interesting alternatives. We call these cloud aggregators.
Director of Digital Business Solutions – NTT